Augmented Reality Beauty, kids Makeup and sharing, anytime and everywhere
An increasing number of kids are raising interests to adults makeups, a lot of them start to try their mom lipsticks when parents do not even notice. However, a majority of the parents are trying to forbid their kids to play or use makeup for different reasons. So, to leverage the gap between both sides of parents and kids become a challenge to resolve.
We first brought up our instructor's concerns about kids' beauty safety when coming to real application of lipstick, because she has a 6 year old daughter who has a big amount of interest using her mom's cosmetics. Meanwhile, We also complied our ideas by asking lot of questions to 4 pairs of parents and kids by observations and user interviews.
The Seven main insights from observations and interviews were:
We tried to visualized our observation and interview results into a empathy map for a better understanding from both parents and kids perspectives and for a more clear idea of their pain points.
I researched some online sources website and cited the data for some concerns and facts related to kids use cosmetics at young age. The below are a breif summary from both parents and kids perspectives:
We used sticky notes to organized our pain points along with the feasible solutions.
To differentiated our product with our potential competitors, i created a competitor matrix.
After researched on AR technology and defined user pain points/needs, we found out the possiblty of designing a mobile app (Ipad/Tablet) by taking the advantage of Augmented Reality Technology with our kids' beauty concepts.
Persona & Storyboard
We would like the kids get all the experience as the process of applying cosmetics. So, we deicided to add the features of lipstick, eyeshadow,hair, cheek, eyebrow, skin to this app.
We designed the interacitve user flow to get a better idea of how user take action with each screen.
Since we are new to the AR technology, we think it is a good idea to understand the technology that could be used in each step of the interavtive flow, so, technology diagram is necessary.
Bibbidi Bobbidi Box
His ideal name comes from Cinderella, when fairy godmother turns Cinderella into a princess, she says “Bibbidi Bobbidi Boo”. We want to send a message to our little-girl customers, when you open the box, the E-cosmetics fairy godmother will turn you into a fabulous princess.
Product Sketch & Design
Product Sketch & Design
To design the Bibbidi Babbidi Box, we picked the original cinderalla blue palette by adding more pinkish, warm tone color to bring the user a feeling of princess, fairtale while experiencing the magic from fairy godmother.
This project was completed in the 10 week period as part of our curriculum for Spring 2019. I was time constrained and had to prioritize features to design and develop. Here are some things i wish i had more time to work on: