A Ramen Restaurant with distinct cultural characteristics of Chinese and Japanese
Homi Japanese Ramen is located at the heart of the fast-paced Silicon Valley. It is committed to catering to the growing popularity of ramen among young and old individuals alike. Here at Homi, it strives to provide customers the highest quality of Japanese and Chinese cuisine with ultimate service and appreciation.
I began to tackle the problem space with limited understanding of branding. So, I decided to go directly to Homi for better understanding of our users by addressing two initial observations and Interviews with the restaurant and the owner.
Observations & Interviews
The four main insights from observations were:
From the analysis, I found out that compared with the other Japanese Ramen restaurants, Homi has similar inner decorations such as the bamboo and wood walls, but its has much more room for the guests, especially for the big family group and people nearby. The price is also very reasonable. The frequent customer can even ask the owner to cook according to their preference. This is just make you feel like “home”.
From the interview, I noticed Homi is a family business and run by a married couple, Wife is the server for the whole restaurant and husband is the chief cook. Since then, they closed at Saturday to spend time with their two kids. Since the wife is the only server, she stays at the restaurant all day along. So, she really knows her customers' taste if you visit more than 2-3 times.
From research, I found three groups of people to target our design for:
Hit List & Text Gathering
In order to get a better understanding of branding concept, I made my further design list and collect the content of restaurant from their website and menu.
Logo Design & Refine
According to the branding guidelines, I drafted out the wireframes for both website and Ipad Menu, due to the limited amount of time, I tested my Lo-fi Prototype within class (20 people). According to feedback, I simplized my interaction steps as much as possible for the most intuitive way.
Interactive Menu (Ipad Pro)